Category: Marketing

Wrapping Up: The 2014 New York Travel Festival

This past weekend, April 26th and 27th, I attended and spoke at the annual NY Travel Festival. The weekend was a productive and interesting look at the state of the Travel, Adventure, and Travel Media industry, and featured informative sessions from industry leaders including the Travel 2.0 group, G Adventures, Matador Network, and AFAR Media, …

Read more

I’m Betabrand’s Antarctic Explorer

Last austral summer, while living at the South Pole Station, Antarctica I represented SF clothing company Betabrand as their official Antarctic Explorer. I had a great time tromping around in the snow in Betabrand’s Disco Pants, USA Pants, and Smoking Jacket. Thanks for the gear, Betabrand! Here’s a quick video of my adventure:     …

Read more

Amazon Launches “Product Ads”

Continuing on Amazon’s huge week, they’re now introducing to the public their new “Product Ads”. The new ad units are meant to be sprinkled all over the Amazon site, and connect shoppers with offerings at third party shops. An interesting concept supporting the further expansion of Amazon’s growing ad empire. More on Product Ads (PDF). …

Read more