I’m an experienced interactive media and technology consultant, mobile development strategist and marketing professional.
Interactive Media Experience:
- Direction of Interactive Media Development
- Management of technical requirements and startup considerations
- Evaluation of positioning of product in market and of competitive landscape
- Consultation on interactive marketing strategy and execution
- Mobile media and application strategy and development
- Top-Ranking professional SEO optimization and consulting
SEO Strategy and Management
As an SEO Strategist and Manager, I sit between the client and our designers, developers, and editors to create, execute, and manage a comprehensive SEO optimization strategy. After years of experience in the industry, I effectively communicate on the level of each element of the team, to efficiently bring all elements together into a cohesive, results drive product.
- Work with client to determine realistic, executable SEO goals and expectations.
- Hands-on analysis of client website and surrounding web culture.
- Generate top-line SEO strategy.
- Work with client, developers, designers to build priorities SEO optimization workflow, ensuring that all resources are ready and able to execute efficiently.
- Manage developer, designer, and editor resources throughout process.
- Maintain constant contact with client throughout process, including weekly or as-needed status calls with internal team as well as client.
- Generate comprehensive client reporting on site and optimization performance and progress.
- Develop post-contract action plan with client, setup for ongoing success.
Interactive Media Project Portfolio:
- American Express OPEN: Mobile Application Strategy
- BTS: Online Marketing Strategy
- Structured Web: Website Production
- Aphex: Business Development and Mobile App Marketing Strategy
- CheckedUp: Advertiser Opportunities Research and Strategy for iPad App
- Naked Condoms: SEO and Online Marketing Strategy
- Time Inc: Mobile Media Strategy
- LVMH North America
- Bottega Veneta: SEO Strategy
- Diane von Furstenberg: Social Media and SEO Strategy
- A&E Television Networks
- AMC Networks
- The New York Times Company: NYT Online: Paywall Launch and Information Architecture Strategy
- Casa Dragones Tequila: SEO Strategy and Web Production
- Americana Manhasset: SEO Strategy and Web Production
- The Shops on El Paseo: SEO Strategy
- ExpoTV: SEO Strategy
- The Deal: SEO Strategy
- CFO Publishing: SEO Strategy
- Newsday: SEO Strategy and Web Production
- KGB: Information Architecture and SEO Strategy
- Physique 57: Interactive Media Strategy and Production
- Vault: SEO Strategy