Shooting for Joios at Saks Wine Tasting

Today I took a few pictures at Saks Fifth Ave in NYC for Joios, a new app. A few shots.. 

Joios is a food & drink community and process, built to empower exploration and discovery.

We connect people: eaters, drinkers, producers, vendors, experts and amateurs. They’re drawn by the opportunity to find exciting flavors collaboratively, at fun and educational events.

We help tasters better understand their preferences. Our system – truly blind tastings, a user-friendly app, a rigorous peer matching process – strips away bias.

We match people (“TastePeers”) and make reliable recommendations.

2012-09-30 Saks Wine Tasting - IMG_0230.jpg