Lately I’ve been noticing an increasing number of QR Codes – high resolution barcodes showing up in store windows and street advertisements all over the place. For the most part they have been well implemented, and it’s beginning to look like the usage is going from a novelty to a necessity. I recently saw the two codes pictured in advertisements placed side by side in a subway station.
Now that QR codes are beginning to penetrate the market, next step is to ensure that consumers can easily scan them. Right now there are tens of QR code apps for smartphones that are available for on-demand download. The next important step to help adoption rates is to build QR code scanning functionality into every smartphone from the beginning, an eliminate the need for a download. It’s really up to the carriers and software manufacturers to take this next step.
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** Update 20110218
QR is gathering even more speed. From MediaPost’s Mobile Insider blog post – Stop Trying So Hard To Be Loved: Utility Lures Wine Shoppers From SMS To 2D Codes
When given a choice between texting for more information and scanning a QR code for a link on in-store bottle neck hangers, published inserts and case labels, customers chose QR over texting 7 to 1
Now, the city of NYC is starting to add them to building permits:
New York City’s Mayor Michael R. Bloomberg today announced the use of Quick Response or QR codes (which are something like a smartphone-readable barcode) on building permits, to provide New Yorkers with easy access to information related to buildings and construction sites throughout the city.