Writing about Google Analytics and Flash on the Morpheus Media Mlog

I recently wrote a short blog post for Morpheus Media’s MLOG blog, outlining the ins and outs of Google’s recent announcement that they were expanding the Google Analytics tracking capabilities into Adobe Flash. Now, website owners can not only track visitor metrics on html pages, but also within embedded flash objects, including user engagement statistics such as interaction and length. This announcement follows Google’s recent announcement that they would be ramping up their search indexing of flash, to allow users to find flash websites in Google search results.
In short, I think that Analytics Tracking, combined with searchability will lead to an increased value in flash sites, both for semantic relevancy on the web, as well as for increased commercial value and opportunities for monitization.

Please check out the full post on the Morpheus Media MLOG, titled “Google Analytics Comes To Adobe Flash

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