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Launching Two New Sites: Panasonic Get Your Groom On and Trading Direct

Two of the websites I’ve been working with developers on for the past few weeks just launched this week – thought I’d post a little blurb about each…

The Panasonic Get Your Groom On site is a microsite to promote Panasonic’s new line of razors. I worked with Panasonic directly, as well as their developers to put together search engine friendly, user accessible, semantically relevant code and content. Some of the key features we included in this site, to accomplish our accessability and SEO goals was the usage of SWF Object under the flash on the technology page to ensure that search engines could index the content, as well as a well developed header tagging structure and URL structure. We also included both HTML and XML sitemaps, and build custom Meta Title Tags and Meta Descriptions for each page.

The new Trading Direct site also launched this week. Working with Jeff Couturier of 10Volt Media, we conceptualized, developed, and deployed this site from the ground up. It was a complete site build, including integration with a tightly controlled user login and account backend, usage of real-time stock information, a sliding scale percentage rate calculator, and a custom-built content management system (CMS). In building the site, in addition to ensuring that it was user friendly and supported the USP and general market facing feel the client was going for, we also were sure to make all content semantically relevant, accessable and indexable. It’s built with PHP generating W3C valid XHTML, and styled with W3C valid CSS. This allows us maximum design flexibility, while also allowing us to organize and present site content in the clearest, most accessible and extensable manner. Since the site is a stock trading site, we also had to take into consideration building in layers of enhanced, multiple-tier security protocols. We’re tracking user traffic, as well as engagement patterns on the site using Google Analytics.

In my role managing these projects, and overseeing the content accessibility, organization and relevancy value of a site, being able to work directly with developers and designers has been huge help. Going forward, I’m hoping we can put together more “ground-up” SEO/Site Development projects.

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