A few months ago I was interviewed about electronics, and consumer brands for a news program called “Houtoku” (Translated to English), which broadcasts on the Tokyo Broadcast System’s network. They didn’t tell me at the time, but the interview was for a piece on Panasonic’s brand consolidation name change. Now, finally after a little waiting, here’s the …
This evening a film crew from the Tokyo Broadcasting System (TBS), a Japanese TV network, came to my apartment to interview me for a “60 Minutes”-like news segment for Japanese TV. They’re doing a piece on Panasonic’s corporate name consolidation, and wanted to get my take on Japanese electronics brands, etc. I talked to the …
This must be the some of the worst, most obtrusive advertising I’ve seen in a long time. Last night while watching Family Guy, TBS ran a lower-third banner ad, which paused the whole show, to draw attention to the advertisement. Seriously TBS? Pausing the programming to get in more ad time? This is a serious …
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