Last week was then annual Search Engine Strategies New York conference. It’s billed as “the intersection of search, marketing & commerce”, and includes talks, panels and discussion on many aspects of the online search world – both Search Engine Optimization (SEO) and Search Engine Marketing (SEM). I work in SEO, and attended most of the SEO-focused talks on Thursday, March 20th.
I sat in on the Images & Search Engines talk. The talk description was:
Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.
During the Q&A session, I asked R.J. Pittman of Google about assigning SEO-relevancy to images hosted off-site and served dynamically to e-commerce platforms. I mainly had in mind Adobe’s Scene7, which integrates into ecommerce platforms, and will automatically resize and re-serve product images, based on what section the site and conversion process the user is in. I personally think this is a cool technology – and I’ve even bought from a site that uses it – eBags. Take a look over at eBags, and you’ll notice for many of their product images, you can click and zoom in to a super high res image. This high res image is the same that’s being shown in thumbnails – but it’s being resized to the appropriate size dynamically by Scene7.
I also sat in the “Meet the Crawlers” talk, which featured Sean Suchter from Yahoo, Evan Roseman from Google and Nathan Buggia from Microsoft. At the Q&A, I asked Sean and Evan about the specialized news indexes of the major search engines, and what the criteria/process is for getting content indexed and shown on sites such as Google News and Yahoo Finance. Here’s the audio.