consumer behavior

  • Mobile Media is Driving Consumer Shopping Behavior

    Mobile Media is Driving Consumer Shopping Behavior

    Mobile is quickly emerging as a major force driving consumer online shopping behavior. Recently a few illuminating studies have come out: Mediapost: Mobile Shopping Growing Dramatically Key Findings 33% of respondents have used their phone to access a retailer website, and an additional 26% indicated they plan to access retailer websites or mobile apps by…